Saffy stands for Social Action for Filipino Youth. Saffy Handicrafts is the business export arm of SAFRUDI, the Social Action Foundation for Rural and Urban Development, a social services organization. SAFRUDI markets products for many small artisan workshops, and runs its own production unit specializing in capiz shell items. Artisans benefit from educational seminars, vocational training, financial and medical assistance. Saffy was founded in 1966 by Sr. Juliaan Mullie, a Belgian nun, to create alternative sources of livelihood for impoverished women and youth. It expanded to serve communities in need by launching social development programs.